Born & Raised: Born in Orange, California but Charlotte, North Carolina made me
Current Residence: Brooklyn
What’s your astrological sign and is what they say true?:
I’m a Libra and for the most part, it’s true. My emotions are literally weighed by scales. I need balance in my life or I’m el polo loco. Also, Libra’s are known for being eclectic one-of-a-kind spirits, so I think we can all agree that’s just about right [laughs].
Explain your featured look:
I put together this look last minute myself. Although people naturally already think I’m a weirdo, I wanted to show the real wild child side to my personality. Those who knew me when I first moved to NYC know what I’m talking ’bout. I was so young and free. I’m trying to get that old thang back. Felt like I lost myself for a bit.
And lately, grey/silver kinda been my thing. It works. I copped this sparkle wig on Hollywood Blvd. in Los Angeles and the velour zipped-up turtle neck gave me downtown New York City club kid ’90s vibes. I felt like I was a black girl extra from Party Monster.
How did all Electric Circus come about?:
I’d say it all started when I attended North Carolina Central University in Durham, NC back in ’08. I was a Mass Communications major and there was a day when various media and industry people came on campus for this inspirational conference thingy. I met someone from AllHipHop and the rest was history from there. I started started interning remotely and even got to interview some of my favs. I collected my writing clips and then went on to contribute to VIBE, TRACE and I even had my own column with MTV UK.
I also attended a cool Hip-Hop class taught by 9th Wonder and Play (from Kid N’ Play). All the music heads took this class, so I naturally found my group of friends, who happened to be an eclectic rap crew from the DMV. At the time, they were releasing music with 9th Wonder and getting coverage on blogs — this is when 2DopeBoyz and NahRight were hot shit. Naturally being a child of the internet and knowing how music got pitched for blog posts, I offered to be their in-house publicist. I taught myself everything as I went. I was interviewing artists and representing them at the same time.
Since moving to NYC, a lot of these social media relationships turned into real life. I got an intern gig at FADER/Cornerstone and quickly became of their standout interns. Because I already knew names and faces in the music media world, it was a breeze working VIP and Press doors. From there, I went on to do events and this is when the New York culture started to take notice. My first event was a lil kickback joint, but it was really my 2013 CMJ show (that got shut down before it could event start) that really popped everything off. I had Trinidad James on the bill the week “All Gold Everything” went viral. I ended up bringing him back for doing his debut New York City and it still remains a historic moment in NYC til this day. From there, Coach K heard about me and blessed me with the opportunity of having Migos’ debut show and the rest is history.
How did you choose the 10 people for your Gloesha campaign?:
Everyone in this line-up has some type of personal relation to me. Whether it’s a working relationship, always being down to be apart of my events or opening doors of opportunity — all of these beautiful inspire me and represent a piece of my personality. On top of that, I personally feel like this was my biggest successful year career wise, and I’d have to say the same for this cast. Not even glows up lol. Don’t be fooled by the finesse my dear! Everyone apart of this has impressed me… it’s so amazing.
You have several popular parties such as The Players Ball, Pass The Aux and The Burrprint. How do you stay consistent and keep the events so poppin? And which one are you most fond of?:
I think I stay consistent because I understand culture and I’m not locked down to one type of scene. I’m really out here. I have a music industry crowd, I know kids into fashion, I can get Shea Butter and Neo-Soul on you… Not many people are as multi-faceted and truly diverse like myself. There are downtown kids who told think I’m just a party promoter with lit parties. They have no idea of my industry background. Then there’s some artists who think I’m this “go-to” PR lady that can just get ANYONE on blogs and websites. But basically, I curate each event line-up based on the type of vibe that I’d like to attract. I know who compliments who… there’s a science to this.
All though I love Gucci Mane, I think I’m most fond of The Players Ball. It’s my baby. I low key have my own artist and culture development platform in the form of a highly-anticipated event. It’s been compared to Hot 97’s “Who’s Next” and that’s a freakin’ corporate, legendary Hip-Hop radio station. I was putting these events together with little to no budget, but everyone saw the value of my media and industry outreach atop of my cultural downtown following. I never pimped out the concept to make money. It ever had to be a fixed reoccurring thing. I just did it as the opportunites naturally presented itself.
Highlight career moment:
What’s to come. Watch!
Where do you hope to see your self in the next 10 years?:
In 10 years, I hope to be where I’m at now, but just more excelled. I have a lot of things in the works so I see it manifesting. I really want to get into A&R’ing and I hope Electric Circus can the face of Cultural Development within music labels and brands. I also hope to get back in the media game. I love writing about stuff that I actually like. In a nutshell, I hope be a mix of Karen Civil, Mona Scott and Solange in my own weird ass way.
What’s a rare fact or talent about you?:
I never had ice cream in my life because I don’t like milk, white foods and creamy textures. I’ve been told that I’m missing out but the thought makes me gag.
What’s a song and/or lyric to describe your glow?:
Wille Hutch’s “The Glow” from The Last Dragon soundtrack. This song inspired it all.
MUA: Raisa Flowers
Hair: Kessia Randolph
Style Consultant: Jordan Page
Design: Robert Gallardo
Creative Director: SHABAZZ