40oz VAN

Name: 40oz VAN

Born & Raised: Bronx, NY

Current Residence: Bicoastal

What’s your astrological sign and is what they say true?:
I’m a Sagittarius. I’m all the way out of the loop on the meaning of my sign, but I know that whenever I say I’m a Sag, it’s always taken as a good thing.

Explain your featured look:
All black everything. I’ve been wearing all black for 5 years now, and I don’t think I’ll ever go back to color; I’m too deep right now.

What are you known for/as?
I’m most well known for my NSFW Tumblr, my 40oz NYC clothing brand/hats, and also my 40oz Bounce party circuit. You’ve got to keep a couple of hustles going.

How did you come up with the original idea for the original 40oz Bounce? Tell us about it. 
The 40oz Bounce was originally just a BBQ in Riverside Park that took place in the Washington Heights section of NYC. It evolved into a party after the police shut me down and forced me to find an actual venue. After seeing that I had a movement, I began taking it out of state. Just last September, I had my first one in Europe, 40oz Bounce London via Visions.

40oz Bounce is now a touring party? How did you keep the party relevant?
I keep the 40oz Bounce relevant by tapping in and working with local talent in each city. Also, being selective and choosing the right people to collaborate with on events helps a lot.

What’s the science behind your tweets and Twitter personality? 
My tweets are a combination of my wittiness and real life, relatable shit. Also, having a way with words helps.

Your Tumblr is known for its curation of women’s backsides. How did this idea come about? 
Out of all the free social media platforms I’ve used, Tumblr has always been my favorite. It was so dumbed down, but intriguing at the same time. It worked out perfect for people’s attention spans. My Tumblr began with just a couple of iPhone nudes that girls had sent me and gave me consent to put up. After adding a contribution email, I started to get pics sent to me from all over the world.

You made killing earnings off your 40oz NYC merch. It really impacted the culture and created a phenomenon. What were some of your favorite moments and collaborations? My 40oz NYC hats opened up a lot of doors for me. It introduced me to rappers, celebs, actors, athletes, etc. Personally hand delivering the pieces I would send out helped me build many personal friendships as well.

My favorite collab was with 10.Deep. I grew up wearing that brand and it was an honor being able to work with them.

Highlight career moment?
My highlight career moment was getting flown out to Tokyo to collaborate with Magicstick brand. It was one of my first times being in Asia; that side is like a whole different world.

Where do you hope to see yourself in 10 years? 
In 10 years, I wanna be living somewhere where I don’t speak the language.

What’s a rare fact about you? 
I used to play the saxophone in elementary school.

What’s a song and lyric to describe your glow? 
“Fresh” by Lil Uzi Vert and Gucci Mane.

“It’s so hard to take the trap out a trap nigga” -Gucci Mane

Photographer: Hannah Sider
MUA: Raisa Flowers
Hair: Kessia Randolph
Style Consultant: Jordan Page
Design: Robert Gallardo
Creative Director: SHABAZZ